For over 7 years, I have been part of one of the most interesting cultural projects of the city, a platform for independent international filmmaking dedicated to explore the relationship between human beings and landscapes.
The challenging part of this role was finding a balance between the aspirations of the organising team, our potential audience awareness and their expectations.
But most of all, how to refresh the cultural offer of a not too vibrant city like Como engaging its citizens through a variety of innovative and co-participated events.
We extended the range of the programme from auteur cinema or experimental films to more commercial moments to try to broadly embrace the tastes of our audience without losing the identity of the festival, but on the contrary strengthening it.
In order to engage the audience more effectively, we involved the city's key actors to get out of our own comfort zones, meet the people and work with them to experience places through new visions while giving new visions to the urban venues.
We set up screenings even in small villages all along Lake Como with no dedicated cinema venues, while in the city there were moments of guerrilla cinema along the city walls, we occupied streets and squares, proposed moments of cultural debate around forgotten cultural places as old theatres and held participatory workshops between citizens and other cultural associations.
As head of programme I tried also to bring cinema out of the conventional screen, opening up the variety and quality of the programme to meet all our potential audiences, also organising hybrid moments halfway between cinema and theatre, as in the case of Villa Erba where there were performances in the rooms of Luchino Visconti to experience cinema in first person.