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Advertising and Promotion
Now in its fifth edition, this popular textbook continues to provide a comprehensive insight into the world of advertising and promotional communications.Unique in its approach, the authors situate the key concepts of marketing communications from the perspective of advertising agencies and provide insight into what a career within an ad agency might be like.Their critical approach grounded in up-to-date research allows the reader to develop an interdisciplinary understanding of marketing and advertising, including business, socio-cultural, media studies and consumer culture theory perspectives.Along with striking full colour visual advertisements and illustrations, new examples and case studies, this fifth edition has been fully updated to include:Two brand new chapters on Social Media Advertising and Digital AdvertisingCommentary on how the COVID-19 pandemic has and will impact advertisingThe evolving role of advertising agencies in the post digital eraEmerging forms of advertising and promotion, including the role of influencers
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What is object promotion and what is subject promotion?
Object promotion and subject promotion are linguistic processes that occur in certain languages, particularly in the context of passivization. Object promotion involves promoting the object of a transitive verb to the subject position in a passive construction, while subject promotion involves promoting the subject of a verb to a higher syntactic position, often for emphasis or focus. These processes can change the word order and syntactic structure of a sentence, and they are important for understanding the ways in which different languages express agency and focus.
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Promotion or repetition?
Promotion is the advancement of a student to the next grade level based on their academic performance and mastery of the material. Repetition, on the other hand, is the act of having a student repeat the same grade level due to not meeting the required academic standards. While promotion allows students to progress and continue their education, repetition can provide students with the opportunity to strengthen their skills and knowledge before moving on to the next level. Ultimately, the decision between promotion and repetition should be based on what is in the best interest of the student's overall academic development and success.
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Which promotion was better?
It is subjective to determine which promotion was better as it depends on individual preferences and goals. Both promotions may have their own strengths and weaknesses, and what works for one person may not work for another. It is important to evaluate each promotion based on factors such as target audience, budget, reach, and desired outcomes to determine which one is more effective for a specific situation.
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What is VfB's promotion?
VfB's promotion refers to the promotion of VfB Stuttgart, a German football club, to a higher division in the league system. This typically means that the team has performed well in their current division and has earned a spot in the next higher league. Promotion is a significant achievement for a club as it allows them to compete against stronger opponents and potentially reach higher levels of success in the sport.
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Practical Health Promotion
The third edition of this popular introductory textbook has been revised to provide a totally up-to-date and hands-on guide to the practical aspects of health promotion.Focusing on the range of skills needed to become an effective practitioner, it takes readers step-by-step through the different settings in which health promotion takes place and the various tools they might employ, including chapters on health promotion through the lifespan, one-to-one communication, working with groups, advocacy, social media, workplace settings and planning and management.As well as incorporating the most recent government policies and initiatives in public health, there is new and expanded material on issues such as community initiatives and alliances, social media, health literacy, understanding health behaviours, stress in the workplace and much more.Throughout the text there are activities to develop students’ understanding and encourage reflective practice.Each chapter opens with a list of the central issues and learning objectives which are reinforced with real-life case studies.The key terms highlighted are clearly explained and checklists dispersed throughout the book, enabling practical application.The new edition of Practical Health Promotion will continue to be the ideal and indispensable guide for students at all levels.It will inspire anyone involved with health care to find practical ways of promoting change.
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Health Promotion Practice
This fully revised public health text offers students and practitioners a grounding in the practice of health promotion and introduces a range of methods that are used in health promotion practice.It also helps to develop skills needed to do health promotion in a range of settings, including project management, partnership working, needs assessment and evaluation.Whether the public health intervention is through face to face contact with individuals, or community based or involves strategic policy development this book now also explores recent developments in social media and web based health promotion interventions.This second edition:provides practical guidance and tools for planning, delivering and evaluating health promotiongives greater emphasis to upstream health promotion interventions, including Healthy Public Policy and health advocacyincludes activities to help you make applications to your own study or practice of health promotion Health Promotion Practice, 2nd Edition is an ideal resource for students of public health and health policy, public health practitioners and policy makers.Understanding Public Health is an innovative series published by Open University Press in collaboration with the London School of Hygiene & Tropical Medicine, where it is used as a key learning resource for postgraduate programmes.It provides self-directed learning covering the major issues in public health affecting low, middle and high income countries.Series Editors: Rosalind Plowman and Nicki Thorogood.
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Global Marketing Strategies for the Promotion of Luxury Goods
Vast markets for high-symbolic-value goods serve as an expansive worldwide arena where luxury brands and products compete for consumer attention.As global luxury markets have grown and continue to grow, uncovering successful methods for maintaining brand image and consumer desire is critical to the success of high-end brands. Global Marketing Strategies for the Promotion of Luxury Goods explores the latest promotional trends, business models, and challenges within the luxury goods market.Focusing on strategies for achieving competitive advantage, new market development, as well as the role of the media in luxury brand building, this timely reference publication is designed for use by business professionals, researchers, and graduate-level students.
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Marketing Fashion Third Edition : Strategy, Branding and Promotion
Marketing Fashion is a practical guide to the fundamental principles of marketing, branding and promotion, from creating a customer profile to developing a brand identity.The book explains key concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. For this third edition, examples drawn from a broad range of fashion, textile and retail have been updated to include more on social media and digital and emerging technologies, such as fashion in the metaverse.The updated text increases the focus on sustainability issues, while also tracing recent disruptions to traditional marketing frameworks such as degrowth.There are also more examples of global fashion weeks and brand collaborations.The book will appeal to students at degree or foundation level as well as those contemplating a career in the fashion industry. Chapters:Marketing TheoryThe Fashion MarketResearch & PlanningUnderstanding the CustomerBrandingPromotion
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How does a promotion work?
A promotion typically involves an employee being moved to a higher position within a company, often with increased responsibilities and a higher salary. This can be based on factors such as performance, experience, and skills. Employers may offer promotions to reward hard work and dedication, as well as to retain talented employees. Promotions can also provide opportunities for career advancement and professional growth within an organization.
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What is a car promotion?
A car promotion is a marketing strategy used by car manufacturers or dealerships to attract customers and increase sales. This can include special offers such as discounts, rebates, low-interest financing, or bonus features to incentivize potential buyers. Car promotions are often used to clear out old inventory, introduce new models, or boost sales during specific times of the year, such as holidays or end-of-year clearance events. These promotions are designed to create a sense of urgency and encourage consumers to make a purchase.
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What does broadening promotion mean?
Broadening promotion refers to expanding the reach of promotional activities to a wider audience or across different channels. This can involve targeting new customer segments, exploring different marketing channels, or increasing the frequency and variety of promotional campaigns. By broadening promotion, businesses aim to increase brand awareness, attract new customers, and ultimately drive sales growth.
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What is McDonald's Easter promotion?
McDonald's Easter promotion typically includes special limited-time menu items such as the Cadbury Creme Egg McFlurry or the Cadbury Caramel McFlurry. They may also offer Easter-themed packaging or promotions, such as Easter-themed Happy Meal toys or discounts on certain menu items. Additionally, McDonald's may run contests or giveaways related to Easter, such as a chance to win free food or merchandise.
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