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  • Fashion as Communication
    Fashion as Communication

    What kinds of things do fashion and clothing say about us?What does it mean to wear Gap or Gaultier, Milletts or Moschino?Are there any real differences between Hip-Hop style and Punk anti-styles?In this fully revised and updated edition, Malcolm Barnard introduces fashion and clothing as ways of communicating and challenging class, gender, sexual and social identities. Drawing on a range of theoretical approaches from Barthes and Baudrillard to Marxist, psychoanalytic and feminist theory, Barnard addresses the ambivalent status of fashion in contemporary culture.

    Price: 35.99 £ | Shipping*: 0.00 £
  • Internal Communication Strategy : Design, Develop and Transform your Organizational Communication
    Internal Communication Strategy : Design, Develop and Transform your Organizational Communication

    Getting internal communication right starts with having a clear strategy.Internal Communication Strategy is your all-in-one guide to designing, developing and delivering an effective internal communication strategy that will inspire and motivate your employees. Written by award-winning communications professional Rachel Miller and featuring key insights from companies such as Marks & Spencer, Hilton, BBC and The Met Office, this book covers not only how to develop and write an internal communication strategy, but also how to practically implement it throughout your organization to create a shared understanding and vision. With workplaces constantly evolving, this book gives you a solid framework to return to when you need to refresh your strategy, providing actionable guidance and inspirational insights throughout. Drawing on the author's 20 years of experience, it also tackles the key topics facing communicators today including communicating with neurodivergent employees, how to influence at C-suite level, the effect of hybrid working and how to measure the impact and prove the value of internal communication.

    Price: 31.99 £ | Shipping*: 0.00 £
  • Typographic Design : Form and Communication
    Typographic Design : Form and Communication

    The bestselling introduction to designing the written word Typographic Design: Form & Communication is the definitive reference for graphic designers, providing a comprehensive introduction to the visual word.Done well, typopgraphy can communicate so much more than the words themselves.Typographic design determines how you feel about a message, the associations you make, and ultimately, the overall success of the communication.Typographic design extends from the page to the screen, and is a critical element of almost any graphic design project.This book provides essential guidance on everything related to type: from letterforms and negative space, to messaging, processes, and history, aspiring designers will find great utility in mastering these critical concepts. This new seventh edition has been fully updated with new coverage of contemporary typography processes, updated case studies, and new examples from branding, print, web, motion, and more.On-screen typographic design concepts are discussed in greater detail, and the online supplemental materials include new flashcards, terminology and quizzes. Understand design factors as they relate to typeExplore communication and typographic messagingLearn how typography has evolved, and where it is headedAdopt established approaches to designing with type The irony of typographic design is that, when done well, it often goes unnoticed—but its impact on a project’s overall success is undeniable.Typography can make or break a page, can enhance or overpower an image, and can obscure a message or bring it into sharp focus.It is one of the most powerful tools in the graphic designer’s arsenal, and Typographic Design is the complete, practical introduction.

    Price: 59.95 £ | Shipping*: 0.00 £
  • Design Thinking for Visual Communication
    Design Thinking for Visual Communication

    How do you start a design project? How can you generate ideas and concepts in response to a design brief?How do other designers do it? This book will answer all these questions and more. Now in its second edition, the highly popular Design Thinking for Visual Communication identifies methods and thought processes used by designers in order to start the process that eventually leads to a finished piece of work.Step-by-step guidance for each part of the process is highlighted by real-life case studies, enabling the student to see teaching in practice.This focus on ideas and methods eschews an abstract, academic approach in favour of a useable approach to design as a problem-solving activity. The new edition now includes contributions from a broader international range of design practices and adds depth to existing case studies by looking in greater detail at some of the processes used.

    Price: 24.99 £ | Shipping*: 3.99 £
  • How can one imagine communication design?

    Communication design can be imagined as the art and science of creating visual and verbal messages that effectively convey information, ideas, and emotions to a specific audience. It involves the strategic use of typography, imagery, color, and layout to communicate a message clearly and persuasively. One can imagine communication design as the process of crafting visual and verbal elements into a cohesive and impactful communication piece, whether it's a logo, website, advertisement, or publication. It requires a deep understanding of the audience, the message, and the medium in order to create designs that resonate and engage.

  • How to design the application portfolio for communication design?

    When designing an application portfolio for communication design, it is important to showcase a diverse range of work that demonstrates your skills and creativity. Include a variety of projects such as branding, print design, digital design, and any other relevant work that highlights your abilities. Organize your portfolio in a clear and visually appealing manner, making it easy for potential employers or clients to navigate and understand your work. Additionally, consider including case studies or explanations of your design process to provide insight into your problem-solving abilities and creative thinking.

  • What is the difference between degree programs in Visual Communication and Communication Design?

    Visual Communication and Communication Design are related fields that both focus on the visual representation of ideas and messages. However, the main difference lies in their emphasis and approach. Visual Communication programs typically focus on the creation of visual content, such as graphic design, illustration, and photography, with an emphasis on the aesthetic and technical aspects. On the other hand, Communication Design programs often take a broader approach, integrating visual elements with strategic communication principles to create effective and impactful visual communication solutions. Communication Design programs may also include courses in branding, user experience design, and design thinking, with a focus on problem-solving and strategic thinking.

  • What are your experiences with communication design?

    As an AI language model, I don't have personal experiences, but I can tell you that communication design involves creating visual and textual content to effectively convey a message to a specific audience. This can include designing logos, websites, advertisements, and other marketing materials. I have been trained on a wide range of communication design principles and can help generate content that is visually appealing and effectively communicates a message.

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  • Luxury Fashion and Media Communication : Between the Material and Immaterial
    Luxury Fashion and Media Communication : Between the Material and Immaterial

    Using image and film advertisements, interviews, social media and public and private archives, Luxury Fashion and Media Communication offers an interdisciplinary approach to analyzing the value of the luxury object.Regular reports on consumption in media and frequent advertising on social media have allowed people all over the world to share in the issues and development of luxury; but how is it communicated, and how has it affected the consumer?An international range of scholars explore the material and immaterial value and meaning of luxury, how it is materialized and how it is communicated between the luxury industry and the consumer.Investigating French, Italian and Spanish luxury brands and their communication strategies on the global market, and including two chapters focusing specifically on the Chinese and American markets, they examine the ambiguity of the luxury commodity.This volume shows particularly the conflicting narratives between the idea of exclusivity and human skills and their mass marketing. In exploring theoretical perspectives alongside the practicalities of how luxury is communicated, Luxury Fashion and Media Communication reveals the value of the luxury object and the consumer’s behaviour in relation to that value.It offers an innovative and important intervention in the inter-related fields of luxury fashion, media and communication, and key reading for scholars, students and practitioners wishing to explore the material and immaterial value of luxury.

    Price: 28.99 £ | Shipping*: 0.00 £
  • Technical Communication : A Design-Centric Approach
    Technical Communication : A Design-Centric Approach

    Technical Communication: A Design-Centric Approach is a comprehensive textbook for introductory courses in technical communication and professional writing. Technical Communication takes a design approach to foundational and emergent technical communication skills such as document design, job applications and interviews, workplace collaboration, and report writing, providing students with practical guidance on matters of ethics, style, and problem-solving in a range of professional and organizational contexts. This is a core textbook suitable for undergraduate courses in technical and professional communication. The book is supplemented by an innovative website featuring interactive simulations of various real-world technical communication challenges.Visit https://microcore.byu.edu/

    Price: 39.99 £ | Shipping*: 0.00 £
  • Stage Management : Communication Design as Scenography
    Stage Management : Communication Design as Scenography

    Drawing on interview material from more than 20 leading stage managers from the UK, USA and Australia, this book situates the contemporary practice of stage management within its historical and social contexts. Questioning the notions of the invisible stage manager and a linear production process, it argues for a broader conception of stage management lying at the intersections of administration, management and artistry. This volume places stage management practice within key theories drawn from the diverse fields of performance studies, semiotics, phenomenology, distributed cognition, management and scenography.It champions the creative agency of stage management and details the properties of communication which stage managers manipulate and the objectives they set out to achieve as a guide for decision making.While it considers the different approaches necessitated by productions from different cultures, genres, and so on, it offers a view of stage management which is not bound by these differences.

    Price: 27.99 £ | Shipping*: 0.00 £
  • Communication
    Communication

    A man is as alive as he can communicate," L. Ron Hubbard wrote. And communication is a facet of life which he explored very deeply indeed, ultimately writing hundreds of thousands of words about this vital subject.Communication skills are essential in any sphere of human interaction.In fact, when all is said and done, on whatever level, communication is the sole activity all people share. The benefits of effective communication are too numerous to list, for they enhance all aspects of life from the personal to the professional.The ability to communicate is vital to the success of any endeavor. In this section you will learn what good communication consists of and how to recognize the bad, what the component parts of communication are and how to utilize them, and why more communication, not less, brings the individual greater freedom. Also included in this chapter are numerous drills that Mr. Hubbard developed which improve one's communication level and have great practical application to life.A thorough understanding of this data will provide you with tools you can use forever.

    Price: 4.00 £ | Shipping*: 3.99 £
  • What is the difference between media design and communication design?

    Media design focuses on the creation of visual content for various platforms such as print, web, and digital media. It involves the use of graphic design, typography, and layout to convey a message or tell a story. On the other hand, communication design is a broader field that encompasses not only visual elements but also verbal and non-verbal communication. It involves creating a cohesive and effective communication strategy through various mediums, including visual, verbal, and experiential elements. While media design is more focused on the visual aspect, communication design takes a more holistic approach to conveying a message or idea.

  • What are communication tools, communication channels, and communication instruments?

    Communication tools are the various software or platforms used to facilitate communication, such as email, messaging apps, video conferencing tools, and social media platforms. Communication channels refer to the specific mediums through which messages are transmitted, such as face-to-face interactions, phone calls, written letters, or digital communication. Communication instruments are the physical devices or tools used to aid communication, like smartphones, computers, telephones, or cameras. Together, these elements help individuals and organizations effectively convey information and ideas.

  • Is communication design also studied at state universities?

    Yes, communication design is also studied at state universities. Many state universities offer programs in communication design, graphic design, visual communication, and related fields. These programs often provide a comprehensive education in design principles, visual communication, and the use of technology in design. Students at state universities can pursue degrees in communication design at the undergraduate and graduate levels, and may have access to resources such as design labs, studios, and internship opportunities.

  • What is the difference between communication design and illustration?

    Communication design focuses on creating visual content that effectively communicates a message or idea to a specific audience, often using a combination of text, images, and other design elements. Illustration, on the other hand, is a specific form of visual art that involves creating images to accompany or enhance a written or verbal narrative. While both fields involve visual communication, communication design is more focused on the overall design and layout of visual content, while illustration is centered around creating standalone images.

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